It's a year of great news for Caley-Beth, and the latest accomplishment we are excited to celebrate is being selected as a finalist in the 2022 Pure Beauty Global Awards.
The Pure Beauty Global Awards recognize brands both big and small, featuring businesses that are taking the industry by storm and offering international exposure that helps new launches receive global attention. Over 150 brands have been given this prestigious award, and they range from up and coming indies to mass market creations. The Pure Beauty Global Awards do not discriminate, so it's a level playing field for all!
Covering categories across the beauty sphere, this is a great chance to discover the best of the best. From skincare and hair styling products to fragrance and body treatments, there is fierce competition across the board. They even have a category for innovations!
Each of these categories is judged by experts, with the panel including professionals from all sectors like makeup artists, facialists, retailers, manufacturers, and more. They test all the products and narrow down the entries to the final shortlist, then work together with an international panel to vote for the winners. Everything from usability, effectiveness, packaging, functionality, innovation, and unique selling points are considered, meaning it's a tough position to land.
But Caley-Beth did it! We made the shortlist for the Best New Body Care Brand with our multi-award winning Shave Balm. This plastic free treatment is a sustainable solution that has been turning heads left and right, and we are so proud that it was chosen as a finalist in 2022's Pure Beauty Global Awards. With a palm free formula and 100% natural ingredients, the Caley-Beth Shave Balm is the perfect answer for all skin types. The blend of nurturing butters, oils, and extracts helps protect against razor bumps and burns, plus it soothes and moisturizes with every use. It's the perfect way to boost an everyday routine, and we are so pleased that Pure Beauty Global Awards agrees!
You can check out our win in more detail in the April issue of Pure Beauty Magazine, and celebrate with us on social media too! We hope you will join us in doing a little happy dance, and we can't wait to see what else this year will bring.
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